Hello there 👋
What if I told you that ChatGPT alone pulled in 5.6 billion visits in 2025.
That’s nearly the size of the world’s population.
Let that sink in for a second.
Before we jump into new SEO playbooks, shiny tools, or 2026 predictions, it’s worth pausing and asking a simpler question: Where did people actually spend their attention in 2025?
Because SEO still follows one rule.
Attention comes first. Rankings follow.
Search behavior shows us what people trust, where they click without thinking, and how they prefer to get answers. And 2025 made a few things very clear.
Here’s a snapshot of the most visited websites globally in 2025 👇
🌍 Top Websites Worldwide (All Industries)
These were the most visited websites globally in 2025:
Domain | Visits | Desktop Share | Mobile Share | MoM | YoY |
|---|---|---|---|---|---|
google.com | 99.41B | 26.82% | 73.18% | ↓5.89% | ↑1.99% |
youtube.com | 48.6B | 30.38% | 69.62% | ↓0.53% | ↓6.28% |
facebook.com | 9.02B | 48.67% | 51.33% | ↓6.71% | ↓11.77% |
chatgpt.com | 5.6B | 76.06% | 23.94% | ↓6.96% | ↑202.97% |
instagram.com | 5.57B | 43.13% | 56.87% | ↓3.75% | ↓1.3% |
reddit.com | 4.85B | 37.3% | 62.7% | ↓5.97% | ↑23.82% |
wikipedia.org | 4.42B | 23.69% | 76.31% | ↓8.95% | ↓9.46% |
x.com | 3.8B | 41.74% | 58.26% | ↓2.65% | ↑74.74% |
Honestly, nothing here surprised me except how extreme mobile usage has become.
We keep saying “mobile first,” but most sites still feel like they were designed on a laptop.
And ChatGPT showing up next to giants like Instagram and Reddit tells me one thing.
People are getting used to asking questions instead of typing keywords.
🔎 Top 10 Google Searches Globally
These keywords alone tell you how brand-led and utility-driven search still is:
Look at that list again. Nobody is discovering anything new here.
People already know what they want. They’re just using Google as a shortcut. That’s why brands dominate.
This is why I think brand building is becoming an SEO skill.
If people don’t search for you by name, organic growth is going to feel harder every year.
Top Industry-wise Searches on Google (Worldwide)
1. Digital, News & People Trends
Industry | Top Searches |
Technology & AI | Gemini, DeepSeek, iPhone 17, AI Tools, AI Assistants |
News & Events | Charlie Kirk Assassination, Iran, New Pope Chosen, LA Fires, Hurricane Melissa |
People | d4vd, Kendrick Lamar, Jimmy Kimmel, Pope Leo XIV, Greta Thunberg |
Podcasts | The Charlie Kirk Show, New Heights, This Is Gavin Newsom, Khloé In Wonder Land, Good Hang |
Books | Regretting You, Onyx Storm, Lights Out, The Summer I Turned Pretty, The Housemaid |
2. Entertainment, Sports & Lifestyle Trends
Industry | Top Searches |
Movies | Anora, Superman, Minecraft Movie, Thunderbolts*, Sinners |
Actors | Mikey Madison, Lewis Pullman, Isabela Merced, Song Ji-woo, Kaitlyn Dever |
Sports | FIFA Club World Cup, Asia Cup, ICC Champions Trophy, ICC Women’s World Cup, Ryder Cup |
Gaming | Arc Raiders, Battlefield 6, Strands, Split Fiction, Clair Obscur |
Bookstores | Livraria Lello, Animate Ikebukuro, El Ateneo, Shakespeare & Co., Libreria Acqua Alta |
When you look at all of these together, one thing becomes very clear.
Search attention is fast, emotional, and short-lived.
People don’t search calmly anymore. Something happens, a show drops, a match starts, a person trends, and everyone rushes to Google at the same time.
They want context immediately.
This is why speed beats perfection in SEO now. If you wait too long to publish, you miss the moment.
If you publish early and update as things evolve, you stay relevant.
🤖 Online Marketplaces Getting AI Traffic
This one is important. AI is already sending buyers to marketplaces.
That means SEO is quietly shifting from ranking pages to helping AI understand products.
🌍 Countries With the Most ChatGPT Users (2025)
AI adoption is global. This isn’t just a US shift.
SEO content needs to be easier to understand, less local by default, and written for a wider audience. Clear language travels further than clever language.
Key Takeaway: What This Means for SEO in 2026
If 2025 taught us anything, it’s this:
- SEO is not just about rankings, it’s about visibility in AI answers.
- Clicks may be fewer, but authority matter more than traffic.
- Strong brands and entities performed more consistently.
- AI answers cited content that genuinely solves problems.
- Covering topics deeply worked better than chasing keywords.
In 2026, SEOs should care about:
- Being visible where AI and search provide answers.
- Building brand demand and authority over time.
- Creating clear, structured content that solves real problems.
- Owning more space on the SERP, not just blue links.
- Measuring SEO by impact, not traffic alone.
SEO is not dying. It’s evolving.
In 2026, SEO will reward usefulness, speed, and trust. Not loopholes.
If you focus on helping users, making your content easy to understand, and building real brand demand, AI and traditional search will keep working for you.
If you don’t, it won’t.
